When you're investing in a high-end TV, the details really matter. Let's compare two of 2024's most impressive offerings: the Sony BRAVIA 9 65" ($2,698) and the Samsung S95D 65" ($2,295).
The TV landscape has changed dramatically in recent years. While both these models deliver stunning 4K resolution (that's 3840 x 2160 pixels), they use completely different technologies to create their images. Let me break down why this matters to you.
The BRAVIA 9 uses Mini LED technology, which is like traditional LED TVs but with thousands of tiny light sources behind the screen. Think of it as having incredibly precise control over local dimming zones, allowing parts of the screen to be bright while others remain dark. Sony has packed this TV with their latest advances, making it their brightest 4K TV ever.
The S95D uses OLED (Organic Light-Emitting Diode) technology, where each pixel creates its own light. Imagine millions of tiny lights that can turn completely off for perfect blacks. This year's model includes Samsung's new anti-glare coating, which is a game-changer for bright rooms.
Having tested both displays extensively, I can tell you each has distinct advantages:
The Sony BRAVIA 9 really shines here (pun intended). It can hit peak brightness levels over 2000 nits, which makes HDR content pop in ways that will genuinely impress you. HDR (High Dynamic Range) content looks spectacular, with brilliant highlights in scenes like sunsets or explosions.
The Samsung S95D isn't as bright, but its perfect blacks and infinite contrast ratio create a different kind of wow factor. Its QD-OLED technology combines quantum dots with OLED for more vibrant colors while maintaining those perfect blacks.
Both TVs offer excellent color accuracy, but they handle it differently. The BRAVIA 9 uses Sony's XR Triluminos Pro technology for rich, accurate colors. However, the S95D has a slight edge in color volume and maintains better picture quality when viewed from angles.
Here's where your room setup becomes crucial:
Both TVs support 4K gaming at 120Hz, but there are important differences:
The BRAVIA 9 offers:
The S95D provides:
For competitive gamers, the S95D's faster response time and lower input lag make it the better choice. However, PS5 owners might prefer the BRAVIA 9's integrated features and automatic picture optimization.
Both TVs offer robust smart platforms:
I've found Google TV more intuitive for content discovery, but Samsung's gaming hub is superior if you're into cloud gaming services.
Looking at pure price-to-performance ratio, the S95D at $2,295 offers better value for most users. However, the BRAVIA 9 at $2,698 justifies its premium if you:
For dedicated home theater setups, I lean strongly toward the S95D. Here's why:
However, if your theater space has ambient light issues, the BRAVIA 9's brightness advantage might be more important.
Both TVs represent the latest technology as of early 2024. The BRAVIA 9 was released in May 2024, while the S95D launched in March 2024. They both support modern gaming features and have the processing power to handle upcoming smart TV demands.
The main longevity consideration is OLED burn-in. While modern OLEDs like the S95D have multiple protections against this, it's still a theoretical concern for users who display static content for extended periods.
Consider these key factors:
Both TVs represent the pinnacle of current consumer display technology. The Samsung S95D offers superior overall picture quality and better value for most users, particularly in controlled lighting environments. The Sony BRAVIA 9 excels in bright rooms and offers peace of mind regarding burn-in, along with excellent PS5 integration.
For my money, I'd choose the S95D for its superior contrast, better viewing angles, and more competitive price point. However, if you have a very bright viewing environment or specific concerns about OLED technology, the BRAVIA 9 is an excellent alternative that won't disappoint.
Remember, the best TV for you depends on your specific viewing environment and needs. Consider your room, viewing habits, and budget carefully before making your decision.
| Sony BRAVIA 9 ($2,698) | Samsung S95D ($2,295) |
|---|---|
| Display Technology - Fundamentally affects picture quality, brightness, and longevity | |
| Mini LED (higher brightness, no burn-in risk) | OLED (perfect blacks, better viewing angles) |
| Peak Brightness - Critical for HDR impact and bright room viewing | |
| >2,000 nits (excellent for bright rooms) | ~1,000 nits (good but not as bright) |
| Contrast - Determines picture depth and realism | |
| Very good (some blooming in dark scenes) | Infinite (perfect blacks, best-in-class) |
| Anti-Glare Capability - Important for daytime viewing | |
| Standard anti-reflective coating | Advanced matte coating (best-in-class) |
| Gaming Features - Affects responsiveness and smoothness | |
| 4K/120Hz, VRR, PS5 optimized | 4K/144Hz, lower input lag, better motion |
| Color Volume - Determines vibrancy and accuracy | |
| 95.8% DCI-P3 (very good) | 100% DCI-P3 (excellent) |
| Smart Platform - Affects ease of use and app availability | |
| Google TV (better content discovery) | Tizen OS (better gaming features) |
| Sound Quality - Built-in audio performance | |
| 70W, multi-channel system (above average) | Object Tracking Sound+ (good) |
| Power Consumption - Impacts energy bills | |
| Higher (LED array requires more power) | Lower (OLED is more efficient) |
| Long-term Reliability - Consider future performance | |
| No burn-in risk, longer lifespan | Possible burn-in risk, panel degradation |
The Samsung S95D ($2,295) is superior for dedicated home theater use due to its perfect blacks and infinite contrast ratio. While the BRAVIA 9 is excellent, OLED technology simply performs better in controlled lighting conditions.
The Sony BRAVIA 9 ($2,698) offers significantly higher brightness, making it better for bright rooms. It can achieve over 2,000 nits peak brightness compared to the S95D's roughly 1,000 nits.
The Samsung S95D offers better overall value with superior picture quality and lower price point. Unless you specifically need the BRAVIA 9's brightness, the S95D provides more bang for your buck.
For movie watching, especially in a home theater setting, the Samsung S95D has the advantage with perfect blacks, superior contrast, and better viewing angles. This creates a more cinematic experience.
The Sony BRAVIA 9 has an advantage in longevity since Mini LED technology doesn't risk burn-in. While modern OLEDs like the S95D have protective features, burn-in remains a theoretical concern.
Both perform well, but the BRAVIA 9 has an advantage for daytime sports viewing due to higher brightness. The S95D offers better motion handling and viewing angles.
The Sony BRAVIA 9 edges out with its 70W multi-channel system and acoustic surface technology. However, for home theater use, external speakers or a soundbar is recommended for both TVs.
Only with the Samsung S95D, as it uses OLED technology. The BRAVIA 9 uses Mini LED technology which isn't susceptible to burn-in.
While both handle ambient light well, the Sony BRAVIA 9 performs better in bright conditions due to higher brightness. However, the S95D's anti-glare coating is notably effective at reducing reflections.
If your room has varying light conditions and multiple uses, the Sony BRAVIA 9 is more versatile due to its higher brightness and lack of burn-in risk. However, if you can control the lighting, the S95D offers superior overall picture quality.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research uses advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: bestbuy.com - bestbuy.com - youtube.com - whathifi.com - crutchfield.com - rtings.com - pcrichard.com - merlinstv.com - youtube.com - sony.ca - electronics.sony.com - techradar.com - videoandaudiocenter.com - avsforum.com - cnet.com - abt.com - merlinstv.com - nfm.com - rtings.com - flintsfurniture.com - samsung.com - bestbuy.com - displayspecifications.com
