When it comes to massive TVs, 98-inch displays represent the pinnacle of home entertainment. Let's dive into comparing two popular options: the Samsung 98" Q80C QLED TV ($7,999) and the LG 98" UT90 Series ($2,499), both offering dramatically different approaches to large-format viewing.
The 98-inch TV segment has evolved significantly in recent years. What was once an ultra-premium category with prices above $10,000 has become more accessible, though still representing a significant investment. These TVs are effectively bringing commercial cinema-sized displays into homes, which brings unique considerations and opportunities.
The Samsung Q80C, released in mid-2023, represents the latest in QLED technology, while the LG UT90 arrived in early 2024 as a more affordable alternative. The key development we've seen is the democratization of massive screens - prices have dropped dramatically while quality has improved across all price points.
The Samsung Q80C uses QLED (Quantum Dot LED) technology, which adds a layer of tiny particles that enhance color and brightness. Think of quantum dots as color boosters - they take the blue light from the LED backlight and convert it into pure red and green light, creating more vibrant and accurate colors.
The LG UT90 uses traditional LED technology, which is perfectly capable but lacks the extra color enhancement layer. In practical terms, this means:
Having tested similar models, I can say that brightness makes a huge difference in large formats. The Samsung Q80C delivers around 600 nits of brightness (think smartphone screen in sunlight level), while the LG UT90 manages about 400 nits. For a screen this size, that difference matters, especially in:
Both TVs use sophisticated processors to improve picture quality, but there are notable differences:
The Samsung Q80C uses their Neural Quantum Processor 4K, which:
The LG UT90 uses their α8 AI Processor, which:
Samsung's Tizen and LG's webOS both offer comprehensive smart features, but Samsung's platform feels more polished and responsive. Both provide:
When setting up a 98-inch TV for home theater use, several factors become crucial:
For optimal viewing:
For gamers, there's a clear winner. The Samsung Q80C offers:
The LG UT90 provides:
The price difference ($5,500) could buy:
In my experience testing similar models, the real-world difference isn't as dramatic as specifications might suggest. Both TVs deliver impressive experiences, but the Samsung's superior processing and brightness are noticeable, especially with HDR content.
The Samsung Q80C really shines in challenging content like dark scenes in movies or fast-moving sports. The LG UT90 performs admirably for most content but shows its limitations in these demanding scenarios.
For most users, the LG UT90 represents better value unless specific high-end features are required. The Samsung Q80C offers notably better performance but at a significant premium. Consider your primary use case, room environment, and budget when making the final decision.
Remember: The best TV isn't always the most expensive one - it's the one that best meets your specific needs and viewing habits.
| Samsung 98" Q80C ($7,999) | LG 98" UT90 Series ($2,499) |
|---|---|
| Display Technology - Impacts color vibrancy and HDR performance | |
| QLED with Quantum Dot (superior color volume) | Standard LED (good but basic color reproduction) |
| Peak Brightness - Critical for HDR impact and daytime viewing | |
| 600+ nits (excellent for bright rooms) | ~400 nits (adequate for moderate lighting) |
| Processing - Affects upscaling and motion handling | |
| Neural Quantum Processor 4K (excellent upscaling) | α8 AI Processor (good basic processing) |
| Gaming Features - Important for next-gen console gaming | |
| Full HDMI 2.1, 4K/120Hz, VRR, FreeSync (premium gaming) | Basic gaming support, limited HDMI 2.1 (casual gaming only) |
| Local Dimming Zones - Impacts contrast and black levels | |
| Multiple zones (good contrast control) | Limited zones (basic contrast performance) |
| Smart Platform Responsiveness - Affects daily usability | |
| Tizen (fast, feature-rich, gaming hub) | webOS (good but basic features) |
| Sound System - Built-in audio quality | |
| 40W 2.2CH with Object Tracking Sound | Basic stereo speakers (external audio recommended) |
| Value Proposition - Price to performance ratio | |
| Premium price, superior performance (enthusiast choice) | Budget-friendly, good basics (value choice) |
| Power Consumption - Impacts electricity costs | |
| 430W max (higher operating cost) | 350W max (more efficient) |
The Samsung Q80C ($7,999) is significantly better for home theater use due to its superior contrast, better HDR performance, and more sophisticated processing. While the LG UT90 ($2,499) can work in a home theater, it lacks the premium features that create a truly cinematic experience.
There's a $5,500 difference between them. The Samsung Q80C costs $7,999, while the LG UT90 is priced at $2,499.
Yes, for both TVs. While the Samsung Q80C has better built-in audio with Object Tracking Sound, both TVs benefit greatly from a dedicated sound system for a proper home theater experience.
The Samsung Q80C performs significantly better in bright rooms with its 600+ nit brightness and anti-glare technology. The LG UT90 with around 400 nits is better suited for moderately lit or controlled lighting environments.
For both TVs, you'll need a minimum viewing distance of 12-15 feet and a room width of at least 14 feet. Ceiling height should be at least 8 feet for comfortable viewing.
The Samsung Q80C is significantly better for gaming with full HDMI 2.1 support, 4K/120Hz, VRR, and FreeSync Premium Pro. The LG UT90 offers basic gaming features but isn't optimized for next-gen gaming.
Neither TV supports Dolby Vision. The Samsung Q80C uses HDR10+ while the LG UT90 supports standard HDR10 and HLG formats.
The Samsung Q80C's Tizen platform offers more features and better responsiveness compared to the LG UT90's webOS, though both provide access to major streaming services.
Both TVs should last 5-7 years with proper care, but the Samsung Q80C may maintain better picture quality over time due to its higher brightness and more robust construction compared to the LG UT90.
Yes, professional installation is strongly recommended for both TVs due to their 98-inch size and weight (over 130 pounds). This ensures proper mounting and safety.
The Samsung Q80C handles motion better with its superior processing and higher brightness, making it better for sports viewing. The LG UT90 is adequate but may show some motion blur during fast action.
If you're building a dedicated home theater, the Samsung Q80C's superior picture quality, processing, and HDR performance justify the higher price. However, if budget is a primary concern, the LG UT90 still provides an impressive large-screen experience at a more accessible price point.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research uses advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: techradar.com - samsung.com - rtings.com - abt.com - trustedreviews.com - billsmith.com - samsung.com - samsung.com - images.samsung.com - samsung.com - youtube.com - rtings.com - shopjetson.com - abt.com - rtings.com - rtings.com - pcrichard.com - lg.com - rcwilley.com - lg.com - elechid.com - lg.com
