If you're shopping for a truly cinematic TV experience, you've probably noticed two stunning options: the Hisense 98" UX Series ($4,499) and the LG 97" OLED evo G4 ($19,999). Let's break down everything you need to know to make the right choice for your specific situation.
The TV market has changed dramatically in recent years. While 65" used to be considered massive, manufacturers have pushed boundaries with 95"+ displays becoming more accessible. These aren't just bigger TVs - they're technological showcases that aim to deliver a true theater-like experience at home.
The most exciting development is how two different technologies - Mini-LED and OLED - have evolved to offer exceptional but distinct viewing experiences. Each has its strengths, and understanding these will help you make a better choice.
The Hisense UX Series uses Mini-LED technology, which places thousands of tiny LEDs behind the screen for backlighting. With 40,000 dimming zones (much more than typical LED TVs), it can precisely control which areas of the screen are lit. This results in an incredible 10,000 nits of peak brightness - about five times brighter than most high-end TVs.
The LG OLED evo G4 takes a different approach. Each pixel creates its own light and can turn completely off, delivering perfect blacks. While it can't match Mini-LED's raw brightness, recent advances like LG's Brightness Booster Max technology have significantly improved OLED's historical brightness limitations.
In well-lit rooms, the Hisense UX is simply outstanding. Its extreme brightness easily overcomes sunlight and room lighting, maintaining vivid colors and contrast even during daytime viewing. This makes it particularly excellent for sports watching or casual TV viewing when you don't want to darken the room.
The LG G4, while much improved over previous OLED generations, still performs best in controlled lighting. However, its anti-reflective coating is excellent, and it maintains perfect contrast even with some ambient light.
In a dedicated home theater setting, both displays excel but in different ways. The Hisense UX's brightness creates spectacular HDR highlights - think sunlight glinting off water or explosions in action scenes. The LG G4 delivers unmatched black levels and shadow detail, making it particularly impressive with dark scenes in movies like "Dune" or "The Batman."
Both TVs support modern gaming features, but the LG G4 has a slight edge with its near-instantaneous response time and slightly lower input lag. The Hisense UX still offers excellent gaming performance with its 144Hz refresh rate support, making either choice viable for serious gamers.
The price difference between these TVs is substantial. The Hisense UX at $4,499 represents remarkable value for its size and capabilities. The LG G4 at $19,999 requires a serious investment but delivers the absolute pinnacle of picture quality.
Consider these practical factors:
The Hisense UX, launched at CES 2024, represents a significant leap in Mini-LED technology. Its 40,000 dimming zones and 10,000 nits peak brightness set new standards for LED TV performance.
The LG G4, released in March 2024, builds on LG's OLED expertise with improved brightness and processing capabilities. The α11 AI Processor 4K provides better upscaling and picture processing than previous generations.
The choice ultimately comes down to your specific needs and budget:
Choose the Hisense UX if:
Choose the LG G4 if:
Both TVs represent the cutting edge of their respective technologies. The Hisense UX offers tremendous value and brightness that works in any environment, while the LG G4 delivers unmatched picture quality for those who can accommodate its needs and budget.
Remember, either choice will provide an impressive viewing experience - it's just a matter of matching the TV's strengths to your specific situation and preferences.
| Hisense 98" UX Series ($4,499) | LG 97" OLED evo G4 ($19,999) |
|---|---|
| Display Technology - Fundamentally affects picture quality and room compatibility | |
| Mini-LED with 40,000 dimming zones | OLED with self-lit pixels |
| Peak Brightness - Critical for HDR impact and bright room viewing | |
| 10,000 nits (class-leading brightness) | 2,000 nits (very good for OLED) |
| Black Level Performance - Determines contrast and dark scene quality | |
| Very good with minimal blooming | Perfect blacks (OLED advantage) |
| Gaming Features - Important for next-gen console gaming | |
| 144Hz, VRR, ALLM, 4K/144Hz inputs | 120Hz, VRR, ALLM, <0.1ms response time |
| Smart Platform - Affects daily usability and app access | |
| Google TV (more customizable) | webOS 24 (more polished) |
| Viewing Angle - Important for wide seating arrangements | |
| Good with anti-glare coating | Excellent (no degradation at angles) |
| Power Consumption - Impacts running costs | |
| Higher (typical for bright Mini-LED) | Lower (OLED efficiency advantage) |
| Best Use Case - Key factor in decision making | |
| Bright rooms, daytime viewing, value seekers | Home theaters, critical viewing, premium experience |
| Longevity Concerns - Important for long-term investment | |
| Very good (no burn-in risk) | Good (minimal burn-in risk with modern protection) |
The LG 97" OLED evo G4 ($19,999) is superior for dedicated home theaters due to its perfect blacks and infinite contrast ratio. However, if your theater has ambient light, the Hisense 98" UX ($4,499) may be a better choice due to its higher brightness.
The Hisense UX Series offers significantly better value, costing less than 1/4 of the LG's price while delivering excellent picture quality and brightness.
The Hisense UX Series excels in bright rooms with its 10,000 nits peak brightness. The LG G4 performs adequately but is best suited for controlled lighting conditions.
Both are excellent for gaming, but the LG G4 has a slight edge with faster response time (<0.1ms) and better motion handling. However, the Hisense UX supports higher 144Hz refresh rates.
Yes, professional installation is strongly recommended for both models due to their size and weight. Both the Hisense UX and LG G4 are extremely large and require careful handling.
The LG G4 offers superior movie-watching experience in controlled lighting due to perfect blacks and excellent motion handling. The Hisense UX excels with HDR content due to its higher brightness.
The Hisense UX is better for sports viewing, especially during daytime, due to its superior brightness and good motion handling. The LG G4 performs well but is better suited for evening viewing.
For both the Hisense 98" and LG 97", the ideal viewing distance is between 12-15 feet, though this can vary based on room size and personal preference.
Both TVs should last many years, but the Hisense UX has no risk of burn-in. The LG G4 has built-in protection against burn-in, but it remains a minor consideration for OLED technology.
Both TVs offer excellent connectivity for home theater audio systems. The LG G4 and Hisense UX both feature eARC support for high-quality audio passthrough to receivers or soundbars.
Both offer excellent smart platforms - the Hisense UX uses Google TV which is more customizable, while the LG G4 uses webOS which is more polished. Both handle streaming content exceptionally well.
The Hisense UX works well in any lighting condition. The LG G4 performs best with controlled lighting, so room darkening may be necessary for optimal performance.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research uses advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: bestbuy.com - walmart.com - stealthoptional.com - youtube.com - soundandvision.com - youtube.com - hdtvtest.co.uk - avsforum.com - hisense-canada.com - fouanistore.com - displayspecifications.com - rtings.com - marketplace.sce.com - abt.com - youtube.com - walts.com - videoandaudiocenter.com - youtube.com - fullspecs.net - big-georges.com - techradar.com - youtube.com
