Remember when a 65" TV seemed enormous? Well, times have changed. Today we're comparing two impressive giants in the 100" class TV space - the Hisense 100" QD7 Series ($1,799) and the LG 98" UT90 Series ($2,499). Both released in early 2024, these TVs represent the latest in affordable giant screen technology, bringing cinema-sized displays into homes without requiring a projector setup.
Giant TVs have become increasingly popular as prices have dropped dramatically over the past few years. What used to cost $10,000+ can now be had for under $2,500. These massive screens fundamentally change how you experience content - whether it's movies, sports, or gaming.
Key things to consider when shopping this category:
The Hisense QD7 uses QLED technology (Quantum Dot LED), which adds a special layer of tiny particles that improve color and brightness. This results in notably better HDR performance, which you'll notice in bright scenes and vivid content like nature documentaries or animated films.
The LG UT90 uses traditional LED technology without quantum dots. While still capable of excellent picture quality, it doesn't quite match the color volume or brightness of the Hisense. However, it does offer better viewing angles, which might matter if you have wide seating arrangements.
In real-world testing, the differences are most noticeable when:
For gamers, there's a clear winner. The Hisense QD7 offers:
The LG UT90 is more basic with gaming features:
Both TVs offer robust smart platforms, but they take different approaches:
The Hisense runs Google TV, which provides:
LG's webOS offers:
At $700 less, the Hisense QD7 offers compelling value with better specs in several key areas. This price difference could cover a quality soundbar or mounting solution.
Consider these factors:
The LG UT90 justifies its premium mainly through:
Both TVs are massive and require careful planning:
Hisense QD7:
LG UT90:
For dedicated home theater use, both TVs can excel, but have different strengths:
Hisense QD7:
LG UT90:
After extensive comparison, the Hisense QD7 emerges as the better choice for most buyers. Its superior specs, newer technology, and lower price make it hard to ignore. However, the LG UT90 remains a solid choice for those prioritizing brand reputation and simplicity.
Remember that both TVs represent excellent value compared to similar-sized options from just a few years ago. The technology has matured significantly, making giant TVs more practical and affordable than ever.
The key is matching your choice to your specific needs and room conditions. Consider your viewing habits, room layout, and comfort with different brands when making your final decision. Either way, you'll be getting an impressive home theater experience that was previously only available at much higher price points.
| Hisense 100" QD7 Series ($1,799) | LG 98" UT90 Series ($2,499) |
|---|---|
| Display Technology - Impacts color vibrancy and brightness | |
| QLED with Quantum Dots (superior brightness and color) | Standard LED (good but less vibrant) |
| Refresh Rate - Critical for gaming and fast motion | |
| 144Hz (excellent for competitive gaming) | 120Hz (very good for casual gaming) |
| Smart Platform - Affects ease of use and app availability | |
| Google TV (more apps, better integration) | webOS (simpler interface, fewer features) |
| HDR Support - Determines contrast and color range | |
| Dolby Vision, HDR10+, HLG (complete suite) | HDR10, HLG (missing Dolby Vision) |
| Gaming Features - Important for console gamers | |
| FreeSync Premium, Game Mode Pro, ALLM (full package) | Basic Game Optimizer, ALLM (limited features) |
| Screen Size - Small difference but worth noting | |
| 100" (slightly larger viewing area) | 98" (marginally smaller) |
| Price - Value proposition | |
| $1,799 (better features for less) | $2,499 (premium price) |
| Brand Reputation - Consider for long-term reliability | |
| Newer brand, improving quality | Established brand, proven reliability |
| Audio Output - Built-in sound quality | |
| 50W 2.1 CH with subwoofer (better bass) | 20W 2.0 CH (basic stereo) |
| Viewing Angle - Important for wide seating arrangements | |
| Limited viewing angle (best viewed head-on) | Better viewing angles (good for wide rooms) |
The Hisense 100" QD7 ($1,799) offers superior picture quality for movies thanks to its QLED technology and Quantum Dot color enhancement. It also supports more HDR formats, including Dolby Vision, which the LG doesn't have. This makes it the better choice for dedicated home theater use.
The Hisense QD7 offers better value at $1,799 compared to the LG UT90 ($2,499). You get a larger screen, better picture quality, and more advanced features for $700 less.
The Hisense QD7 is significantly better for gaming with 144Hz refresh rate, FreeSync Premium, and Game Mode Pro. The LG UT90 offers basic gaming features with 120Hz refresh rate, making it suitable for casual gaming but not optimal for competitive players.
For both TVs, you'll want a minimum viewing distance of 12-15 feet for optimal viewing. The room should be at least 15 feet deep and 12 feet wide to accommodate comfortable viewing angles.
Yes, both the Hisense QD7 and LG UT90 should be professionally installed. They weigh over 140 pounds each and require proper wall mounting or stable stand placement for safety.
The Hisense QD7's QLED technology provides better brightness and glare resistance, making it more suitable for bright rooms. The LG UT90's standard LED panel may struggle more with ambient light.
While both TVs have built-in speakers, the Hisense QD7 offers better audio with a 50W 2.1 channel system including a subwoofer. However, for a true home theater experience, adding a soundbar or AV system is recommended for either TV.
The Hisense QD7 uses Google TV, offering more apps and better integration with Google services. The LG UT90 uses webOS, which is simpler but more limited in features and app selection.
The Hisense QD7's higher refresh rate (144Hz vs 120Hz) and better motion handling make it superior for sports viewing. The brighter panel also helps with daytime sports viewing.
Both TVs should last 7-10 years with proper care. LG has a longer track record for reliability, but Hisense offers comparable warranty coverage and has improved quality significantly in recent years.
The LG UT90 has better viewing angles, making it more suitable for wide seating arrangements. The Hisense QD7's QLED panel performs best when viewed straight-on.
Both TVs require careful planning for installation. You'll need at least a 36-inch wide doorway and hallway clearance. Professional delivery services can usually disassemble the stand if needed. The Hisense QD7 and LG UT90 have similar dimensions, with the Hisense being slightly larger.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research uses advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: bestbuy.com - ca.camelcamelcamel.com - fouanistore.com - rtings.com - youtube.com - rtings.com - 2001audiovideo.com - bestbuy.com/6595342) - static.pcrichard.com - centrehifi.com - youtube.com - uk.hisense.com - hisense-canada.com - rtings.com - shopjetson.com - abt.com - rtings.com - rtings.com - pcrichard.com - lg.com - rcwilley.com - lg.com - elechid.com - lg.com
