Sony XR55X90K 55" 4K Smart LED TV

A bright, natural picture The BRAVIA XR-55X90K delivers the rich, realistic picture quality we've come to expect from Sony. It's no surprise that a company who builds a lot of the pro 4K cameras, lenses, and monitors used in the movie industry can also craft cinema-like displays for home use. But the 'X90K has a more robust feature set than you might expect at this price, including a full-array LED backlight that provides precisely localized lighting across the entire screen. By dimming some areas of the screen and boosting others, Sony's XR Contrast Booster 10 produces a dramatic picture with bright highlights and great black levels. Sony's XR Triluminos(tm) Pro technology further enhances the picture by reproducing a wide color spectrum for excellent textural detail and natural skin tones. Sony's BRAVIA XR-55X90K TV delivers an impressive picture thanks to a full-array backlight and top-notch processing. Premium Sony processing The 'X90K is the most affordable 2022 model to use Sony's revolutionary Cognitive Processor XR - the same one used in their top-of-the-line MASTER series. This powerful processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. It cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture. Google TV makes it easy to find your favorite shows and movies. Sound innovations The X90K's XR processor also contributes to richer, more involving sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source. Acoustic Multi-Audio(tm) technology uses sound-positioning tweeters placed at the back of the TV that help the sound more a