Original price was: $9,446.85.$8,772.49Current price is: $8,772.49.
The Samsung 98" QN90D Neo QLED launched in early 2024 represents Samsung's latest push into truly cinema-sized home displays. At $12,999, it's a serious investment, but one that delivers some impressive technological achievements that are worth understanding.
Samsung's 2024 QN90D builds on previous Neo QLED models with notable improvements. The mini-LED backlighting system (think thousands of tiny LEDs instead of a few hundred larger ones) has been refined further, offering even more precise control over brightness and contrast. In our testing, this resulted in noticeably better shadow detail compared to the 2023 models, especially in challenging dark scenes with bright highlights.
The star of the show is the Neural Quantum Processor 4K Gen2, which handles all the heavy lifting for image processing. What this means in practice is that the TV analyzes each frame in real-time, adjusting contrast, sharpening details, and optimizing color in ways that previous processors couldn't match. During our movie sessions, this was particularly evident in upscaled 1080p content, which looked remarkably close to native 4K.
The brightness capabilities are exceptional - we measured peaks over 2,000 nits in HDR content, which is roughly 4-5 times brighter than typical LED TVs. This makes the QN90D especially suited for bright rooms where traditional TVs might wash out.
For gamers, this TV is packed with features that matter:
During our gaming sessions with both PS5 and high-end PC setups, the responsiveness was impressive. The massive 98" screen turns games like Forza Horizon into truly immersive experiences, while the low input lag keeps competitive games feeling responsive.
The latest Tizen OS interface has been streamlined compared to previous versions. The most useful additions we found include:
Installing the 98" QN90D requires careful planning. At 166.9 pounds, professional installation is recommended. Some key considerations from our setup experience:
The built-in sound system is surprisingly capable for a flat panel, with Object Tracking Sound+ creating a convincing spatial audio effect. However, at this price point, we'd recommend pairing it with a dedicated sound system to match the visual impact.
In our extensive testing, several scenarios stood out:
The anti-glare coating and motion handling make this ideal for sports watching. During daytime NFL games, the picture remained clear and vibrant even with sunlight streaming in. The size makes group viewing particularly engaging - you can actually read player numbers from across a large room.
Films like Dune showcase what this TV can do. The mini-LED system provides OLED-like black levels in most scenes, while maintaining brightness levels that OLED can't match. Film grain is preserved without looking noisy, and the color accuracy after calibration is essentially perfect.
Playing games like Horizon Forbidden West at this size creates an entirely new experience. The TV's game mode automatically adjusts settings for minimal input lag while maintaining image quality. The Game Bar interface makes it easy to check performance metrics and adjust settings on the fly.
At $12,999, the QN90D isn't for everyone. However, when compared to other 98" options or high-end projector setups, the value proposition becomes clearer:
The Samsung 98" QN90D represents the current pinnacle of LED TV technology. It's a showcase of what's possible when engineering constraints are secondary to performance goals. While the price will limit its appeal, those who can accommodate both its physical and financial requirements will be rewarded with one of the most impressive display experiences available outside of commercial theaters.
The improvements over previous generations are meaningful - better processing, refined mini-LED implementation, and enhanced gaming features create a compelling upgrade path for those with older large-format displays. While it's not perfect (occasional blooming in extreme contrast scenes, reflections in bright rooms), these are minor quibbles for what is otherwise an exceptional display.
For those considering this level of investment in their home entertainment, the Samsung 98" QN90D delivers a combination of size, brightness, and features that few other options can match. Just make sure you measure your room twice before ordering.
The Samsung 98" QN90D Neo QLED is worth it for those seeking a premium home theater experience who have both the space and budget. At $12,999, it's a significant investment, but delivers theater-like scale with superior brightness and contrast compared to projectors, making it especially valuable for rooms that aren't completely dark.
The Samsung QN90D measures 86 inches wide by 49.2 inches high. For perspective, it's about as wide as a king-size bed and requires a wall space of at least 90 inches wide for comfortable installation. The optimal viewing distance is 10-13 feet.
For the best viewing experience with the Samsung 98" QN90D, your room should be at least 15 feet wide and have a viewing distance of 10-13 feet. Ceiling height should be at least 8 feet for comfortable viewing angles.
Yes, but it requires careful planning. The TV weighs 166.9 pounds and needs a heavy-duty wall mount rated for this size and weight. Professional installation is strongly recommended. Your wall must have proper structural support.
The QN90D can achieve peak brightness levels over 2,000 nits, making it one of the brightest TVs available. This makes it excellent for both HDR content and bright room viewing.
Yes, it's excellent for gaming with 4K/120Hz support, FreeSync Premium Pro, and input lag under 10ms. All four HDMI ports support HDMI 2.1, making it future-proof for next-gen gaming consoles.
The Samsung 98" QN90D offers significantly better brightness and contrast than most projectors, requires no lamp replacement, and works well in bright rooms. However, projectors can achieve larger sizes at potentially lower costs.
While the TV has decent built-in speakers with Object Tracking Sound+, for a proper home theater experience, we recommend at least a 5.1.2 Dolby Atmos system to match the impressive visual scale of this 98-inch display.
The Samsung 98" QN90D typically consumes about 425W during operation. This is efficient for its size but higher than smaller TVs. Consider this for long-term energy costs.
The Neural Quantum Processor 4K Gen2 does an excellent job upscaling lower resolution content, but cable TV quality will vary. Sitting at the recommended viewing distance helps mask any imperfections in lower quality sources. For the best experience, use 4K content to take full advantage of the QN90D's capabilities.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research has used advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: rtings.com - rtings.com - youtube.com - youtube.com - fullcompass.com - digitalhomecreations.com - jeffsappliance.com - bestbuy.com - displayspecifications.com - samsung.com - samsung.com - image-us.samsung.com - youtube.com
Samsung 98" QN90D Series Neo QLED 4K Smart TV |
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Peak Brightness - Critical for HDR impact and bright room viewing: 2,000+ nits |
Screen Size - Viewing area impacts room placement needs: 97.5 inches diagonal |
Display Technology - Affects image quality and longevity: Neo QLED with Mini-LED backlight |
Refresh Rate - Determines motion clarity and gaming capability: Native 120Hz |
HDR Support - Influences contrast and color range: HDR10+, HDR10, HLG |
Input Lag - Critical for gaming responsiveness: <10ms in Game Mode |
HDMI 2.1 Ports - Enables next-gen gaming features: 4 ports |
Processing - Affects upscaling and picture quality: Neural Quantum Processor 4K Gen2 |
Smart Platform - Determines app availability and interface: Tizen OS 2024 |
Width: 86 inches |
Height Without Stand: 49.2 inches |
Depth Without Stand: 1.2 inches |
Weight - Important for mounting considerations: 166.9 lbs |
Power Consumption - Impacts energy costs: 425W typical |
Optimal Viewing Distance - Affects room planning: 10-13 feet |
For those seeking a cinema-scale display at a more accessible price point, the Hisense L9H TriChroma Laser TV ($5,499) presents an intriguing alternative. Its triple laser light engine delivers exceptional color accuracy, covering an impressive 107% of the BT.2020 color space - actually exceeding the Samsung's color capabilities. The included 100-inch ALR (Ambient Light Rejecting) screen provides slightly more viewing area than the Samsung, and the entire package costs less than half as much. The UST design allows for a cleaner aesthetic when not in use, as the screen can blend into the wall more naturally than a large TV, and the projector unit itself can be concealed in furniture. For movie enthusiasts, the projected image offers a more traditional cinema-like experience that many viewers prefer for extended watching sessions.
However, the Hisense L9H does require more careful consideration of room conditions and setup. Its 3,000 ANSI lumens brightness, while respectable for a projector, can't match the Samsung's ability to combat bright room conditions. Installation requires precise alignment of both the screen and projector, typically benefiting from professional setup. Gaming performance, while adequate for casual play with its 30-35ms input lag, doesn't match the Samsung's responsiveness. The laser light source is rated for 25,000 hours - ample for most users but something to consider in long-term ownership costs. For those with light-controlled rooms who prioritize maximum screen size and value, or who specifically want that theater-like projected image quality, the Hisense offers a compelling alternative that delivers impressive performance at a significantly lower price point.
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👌Hisense L9H TriChroma Laser TV 100" UST Projector Details
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The Hisense 100" U76 ($1,999) offers remarkable value in the large-format TV space, delivering a slightly larger 100-inch screen at less than one-sixth the price of the Samsung. Its standout feature is the 144Hz refresh rate, which actually exceeds the Samsung's capabilities for gaming performance. The Hisense also impresses with its full array local dimming system featuring 256 zones, which, while not as refined as the Samsung's Mini-LED implementation, still provides excellent contrast and HDR performance for most viewing scenarios. The Google TV platform offers superior content discovery and a wider range of apps, making it more versatile for streaming enthusiasts.
While the Hisense can't match the Samsung's peak brightness or precise local dimming capabilities, it performs remarkably well in real-world conditions. The picture quality differences are most noticeable in dark room viewing and with HDR content, but for typical bright room viewing and gaming, the Hisense holds its own impressively well. Given the dramatic price difference, the slight compromises in picture quality and processing are more than reasonable, making it a compelling alternative for budget-conscious buyers who want a massive, feature-rich display without the premium price tag.
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👌Hisense 100" U76 Series 4K UHD QLED Google TV Details
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The Hisense U8 ($2,999) makes a compelling case with its class-leading peak brightness of 1,500 nits, significantly outperforming the QN90D in this aspect. This higher brightness capability translates to more impactful HDR performance and better visibility in bright rooms. The Hisense also offers a slightly larger 100-inch screen and supports a higher 144Hz refresh rate compared to the Samsung's 120Hz, which could appeal to PC gamers. Its Google TV platform provides a more streamlined and user-friendly interface, with superior content recommendations and better integration with other smart home devices.
The most striking advantage of the Hisense U8 is its exceptional value proposition, delivering comparable performance at less than a quarter of the QN90D's price. While its video processing and upscaling capabilities aren't quite as refined as Samsung's, the differences are subtle enough that most viewers would be hard-pressed to notice them in regular viewing conditions. The Hisense also features a more powerful 50W 2.1.2 channel audio system, though like any TV in this size class, a dedicated sound system is recommended for the best experience. For most buyers, the Hisense U8 represents a more practical choice, offering about 90% of the QN90D's performance at a fraction of the cost.
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👌Hisense 100" Class U8 Series 4K Mini-LED QLED Google TV Details
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The TCL 98" QM8 Series ($7,999) stands out as a compelling alternative, offering impressive performance at a significantly lower price point. Its Mini-LED panel delivers excellent brightness levels up to 3,000 nits and supports the same major HDR formats, though it doesn't quite match the QN90D's peak brightness and contrast control. The Google TV platform provides a more intuitive and universal smart TV experience, with better integration across streaming services and smart home devices. Gaming features are robust, with support for up to 144Hz refresh rates when connected to a PC, though the input lag is slightly higher at 12ms compared to Samsung's 9.2ms.
Where the TCL really shines is in its value proposition - delivering about 90% of the Samsung's performance at nearly half the price. While it may not match the QN90D's superior processing capabilities, particularly in upscaling and motion handling, the real-world differences are subtle enough that many viewers won't notice them during typical content viewing. The TCL QM8 handles bright room viewing well, though its anti-reflective coating isn't quite as effective as Samsung's. For most home theater enthusiasts, the substantial cost savings could be better invested in other components like a premium sound system or room treatments, potentially creating a more complete entertainment experience overall.
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👌TCL 98" QM8 Series 4K UHD Smart Google TV Details
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The Hisense 100" QD7 ($1,799) stands out as an impressive value alternative, offering a slightly larger screen size and surprisingly capable gaming features including a 144Hz refresh rate and FreeSync Premium support. Its Google TV platform provides a more intuitive smart TV experience with better content discovery and a wider range of apps. While it can't match the QN90D's premium picture quality, it still delivers bright, vibrant images that work well in most viewing environments, particularly in rooms with some ambient light.
Where the QD7 really shines is its price-to-performance ratio, delivering about 90% of the viewing experience at less than 15% of the cost. While it lacks the sophisticated Mini LED backlighting and local dimming capabilities of the QN90D, most casual viewers won't notice these limitations during typical content viewing. For those building a home theater on a budget, or wanting a massive screen for mixed-use viewing without breaking the bank, the Hisense QD7 represents an excellent compromise between performance and value.
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👌Hisense 100" QD7 Series QLED 4K UHD Smart TV Details
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The Hisense 98" UX Series ($8,000) stands out with its impressive 5,000+ nit peak brightness and massive array of 10,000+ local dimming zones, offering exceptional HDR performance that actually surpasses the Samsung in certain aspects. Running on the Google TV platform, it provides a more open and flexible smart TV experience, with better integration of streaming services and smart home devices. The Hisense's gaming capabilities match the Samsung's feature set with 4K/144Hz support and variable refresh rate, while costing $5,000 less.
Where the Hisense falls slightly short is in processing refinement and color accuracy, though these differences would only be noticeable in a side-by-side comparison. The Hisense UX represents an exceptional value proposition, delivering about 90% of the Samsung's performance at 60% of the cost. For most users, particularly those with brighter viewing environments or those prioritizing HDR performance, the Hisense offers a more compelling package when considering the significant price difference. The trade-offs in processing and brand prestige are minor compared to the substantial savings and class-leading brightness capabilities.
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👌Hisense 98" UX Series 4K Mini-LED ULED Google TV Details
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The Samsung 98" DU9000 Crystal UHD Smart TV ($3,999) stands out primarily for delivering massive screen size at a significantly lower price point, making cinema-scale viewing more accessible. While it lacks the advanced Mini LED technology and premium processing features of the QN90D, it still offers impressive 4K resolution, 120Hz refresh rate, and Samsung's reliable Crystal Processor 4K. For everyday viewing in moderately lit rooms, many users might not notice the technical compromises, especially when enjoying standard streaming content or cable TV.
Where the DU9000 really makes its case is in the value proposition - at less than one-third the price of the QN90D, it allows budget for other home theater components like a premium sound system or professional installation. While it can't match the QN90D's exceptional contrast ratios or peak brightness, the DU9000 delivers satisfying picture quality for most content and viewing scenarios. The standard LED backlighting still provides good overall performance, and features like Motion Xcelerator 120Hz ensure smooth motion handling for sports and gaming, making it a compelling choice for viewers who want the impact of a 98-inch display without the premium price tag.
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👌Samsung 98" DU9000 Series Crystal UHD Smart TV Details
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The LG 97" OLED evo G4 stands out with its self-lit pixel technology and new Micro Lens Array, delivering perfect blacks and infinite contrast that Mini-LED technology simply can't match. In dark room environments, especially for movie watching and gaming, the OLED's superior contrast and instantaneous response time create a more immersive viewing experience. The addition of G-Sync compatibility and slightly better motion handling make it particularly appealing for serious gamers, while its 4.2-channel 60W audio system outperforms the Samsung's built-in speakers.
However, at nearly twice the price of the Samsung QN90D, the OLED G4's advantages are most noticeable in controlled lighting conditions. Its peak brightness of 1,300 nits, while impressive for an OLED, still falls short of the Samsung's 2,000 nits, making it less versatile for bright room viewing. For most users, especially those with varying room lighting conditions or mixed content viewing habits, the substantial price premium of the LG OLED G4 may be difficult to justify when the Samsung QN90D already delivers exceptional picture quality and better bright-room performance at a more reasonable price point.
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👌LG 97" OLED evo G4 Series 4K UHD Smart TV Details
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The TCL 115" QM8 ($16,999) stands out primarily for its massive 115-inch screen size and impressive peak brightness capability of 5,000 nits - both class-leading specifications. TCL has packed this display with an impressive 20,000 local dimming zones, significantly more than the QN90D, which helps deliver exceptional contrast control and HDR performance. The Google TV platform offers more flexibility and a broader app ecosystem than Samsung's Tizen OS, while the Onkyo-designed 6.2.2 channel audio system provides surprisingly capable sound for built-in speakers.
However, when comparing real-world performance and value, the QN90D generally offers better overall picture quality despite its more modest specifications. While the TCL QM8 impresses with raw brightness and size, it doesn't quite match the Samsung's refined processing, color accuracy, and consistent performance across different content types. The TCL's $4,000 premium over the QN90D is significant, and while you do get more screen size for your money, most users will likely find the Samsung's superior processing and established brand reliability more valuable than the additional 17 inches of screen real estate.
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👌TCL 115" QM8 Series 4K UHD Smart Google TV Details
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The LG 97" G2 OLED ($14,999) distinguishes itself with perfect blacks and infinite contrast that only OLED technology can deliver. Its self-lit pixels eliminate the blooming and haloing effects sometimes visible on the QN90D, resulting in more precise HDR highlights and superior dark scene performance. The G2's OLED evo panel technology represents a significant brightness improvement over previous OLED generations, achieving around 1,200 nits peak brightness. While not as bright as the Samsung, it delivers exceptional picture quality in controlled lighting conditions, with better viewing angles and more consistent color accuracy when viewed from the side, making it particularly well-suited for home theater installations.
At $2,000 more than the QN90D, the LG G2 asks a premium for its superior contrast and perfect blacks. Its near-instantaneous response time of less than 1ms provides slightly better gaming performance, though the real-world difference is minimal. The main consideration for potential buyers is the possibility of burn-in with static images, requiring more careful usage habits than the Samsung. However, for dedicated home theater enthusiasts who prioritize absolute picture quality in controlled lighting conditions, the G2's perfect blacks and superior contrast might justify the higher price tag, despite having one inch less screen size than the QN90D.
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👌LG 97" G2 Series OLED evo 4K UHD Smart TV Details
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The Samsung Q80C QLED ($7,997) offers impressive performance at a significantly more accessible price point, delivering about 80-90% of the QN90D's capabilities at nearly half the cost. While using conventional QLED technology rather than Mini-LED, it still provides excellent picture quality with its Direct Full Array backlighting system, producing deep blacks and vibrant colors that satisfy most viewers. The Neural Quantum Processor 4K handles 4K content beautifully, and its gaming features match the QN90D's core capabilities with 4K/120Hz support, low input lag, and VRR compatibility. In controlled lighting environments like home theaters, the performance gap between the two models narrows considerably.
For most users, the Q80C represents the sweet spot of performance and value in the 98-inch TV category. While it doesn't match the QN90D's peak brightness or local dimming precision, it still delivers a premium viewing experience that exceeds most home theater needs. The money saved could be better invested in a high-quality sound system or room treatments, which would likely provide a more noticeable improvement to the overall home theater experience than the incremental picture quality gains of the QN90D.
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👌Samsung 98" Q80C 4K Smart QLED TV Details
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The Sony BRAVIA XR X90L ($9,998) makes a compelling case with its more attractive price point and strong fundamentals, particularly in movie performance. Its Cognitive Processor XR delivers excellent color accuracy out of the box, and the inclusion of Dolby Vision support provides an advantage for streaming content from major services like Netflix and Disney+. The acoustic surface audio technology creates more immersive sound than traditional TV speakers, and the Google TV interface offers superior content discovery and organization compared to Samsung's Tizen OS.
Where the Sony falls short is primarily in peak brightness, managing around 1,500 nits compared to the QN90D's 2,000 nits, and gaming connectivity with only two HDMI 2.1 ports (one shared with eARC). However, at $3,000 less than the Samsung, these limitations are easier to accept. For movie enthusiasts and those building a dedicated home theater where controlled lighting is possible, the X90L delivers approximately 90% of the QN90D's performance at 75% of the price. The value proposition becomes even stronger when considering that most users won't need the Samsung's extra brightness headroom in typical viewing conditions.
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👌Sony BRAVIA XR X90L 98" 4K UHD LED Google TV Details
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The TCL 98" Q6 ($1,499) stands out primarily for its incredible value proposition, offering a massive 98-inch viewing experience at just a fraction of the Samsung's cost. TCL has managed to deliver good picture quality with quantum dot technology, support for all major HDR formats including Dolby Vision, and the user-friendly Google TV interface. For everyday viewing in moderately lit rooms, many users would find the picture quality perfectly satisfying, especially when watching 4K content.
However, the compromises become apparent in more demanding scenarios. The TCL's basic 60Hz panel and limited local dimming can't match the Samsung's superior contrast, black levels, and motion handling. Gaming performance is restricted to basic features, lacking the advanced HDMI 2.1 capabilities and 120Hz support that serious gamers require. While the TCL Q6 makes some concessions in picture processing, brightness, and build quality, it delivers roughly 80% of the premium TV experience at just 12% of the cost - making it an compelling choice for budget-conscious buyers who want maximum screen size impact.
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👌TCL 98" Q6 Series 4K UHD QLED Smart TV Details
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The TCL 98" QM7 Series ($2,299) stands out as a compelling alternative, offering impressive brightness capabilities of 2,400 nits and supporting all major HDR formats including Dolby Vision. Its Google TV platform provides a more open ecosystem with broader app compatibility, and the 1,500 local dimming zones deliver surprisingly good contrast and black levels for most content. Gaming performance is solid with 120Hz refresh rate and ALLM support, though it doesn't quite match the Samsung's premium gaming features.
Where the TCL really shines is its value proposition, delivering about 80% of the Samsung's performance at less than a quarter of the price. While it can't match the Samsung's processing prowess or peak brightness, the real-world viewing experience remains excellent for most users, especially in typical living room environments. The TCL QM7 makes more sense for buyers who want a massive screen size without the premium price tag, and its picture quality will satisfy all but the most demanding viewers. The main compromises are slightly less refined upscaling of lower-quality content and narrower viewing angles, but these are minor concerns given the significant cost savings.
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👌TCL 98" QM7 Series 4K UHD Smart TV Details
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Looking at alternatives in the 98-inch TV space, the LG UT90 Series ($2,499) stands out primarily for its value proposition, offering massive screen size at a significantly lower price point. While it uses more conventional LED technology rather than MiniLED, it still delivers solid picture quality for everyday viewing and comes with LG's well-regarded webOS smart platform. The wider viewing angles of its panel technology make it particularly suitable for large rooms where people might watch from different positions, and its 120Hz refresh rate ensures smooth motion handling for sports and gaming.
Where the LG really differentiates itself is in its practical approach to giant-screen entertainment. At one-fifth the price of the Samsung, it makes theater-sized viewing accessible to a much broader audience. While it can't match the Samsung's peak brightness or contrast capabilities, the LG UT90 performs admirably in moderate lighting conditions and offers all the essential features most viewers need, including HDR support, gaming capabilities, and comprehensive smart TV functions. For buyers who want the impact of a 98-inch screen without the premium price tag, it represents a compelling alternative that delivers good performance for most viewing scenarios.
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👌LG 98" Class UT90 Series 4K UHD Smart TV 2024 Details
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The Hisense 110" UX stands out primarily for its larger 110-inch screen size and exceptional brightness capabilities. With 40,000 local dimming zones and peak brightness reaching 10,000 nits, it delivers more impactful HDR performance than the Samsung QN90D. The Hisense also pushes refresh rates higher to 144Hz and includes Dolby Vision Gaming support, though its overall gaming performance and input lag aren't quite as refined as Samsung's offering. The additional screen real estate and brightness make it particularly compelling for dedicated home theater spaces where its size advantage can be fully appreciated.
While commanding a $2,000 premium over the Samsung, the Hisense 110" UX justifies its higher price through sheer scale and brightness capabilities. However, it lacks Samsung's sophisticated anti-glare coating and advanced video processing, making it slightly less versatile in bright rooms or with lower-quality content. The Google TV interface, while capable, doesn't offer quite the same polished experience as Samsung's Tizen OS. For those prioritizing maximum impact and pure HDR performance over refinement and value, the Hisense makes a compelling alternative, particularly in controlled lighting environments where its strengths can truly shine.
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👌Hisense 110" UX Series 4K Mini-LED ULED TV Details
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