$3,496.99
The OLED77C2PUA delivers incredible details and rich color with pixel-level control powered by LG's brightest OLED panel yet. LG's most popular OLED gets even better LG's award-winning C1 series of OLED TVs was a huge hit with our customers throughout 2021, striking a perfect balance between premium performance and value. This year's C2 Series offers an even better picture thanks to its upgraded OLED evo panel, found on last year's higher-end models. The new panel delivers better overall brightness, as well as boosting red, breen, and blue subpixels for richer, more accurate colors. The LG OLED77C2PUA also boasts a collection of smart features like built-in voice control and a breezy interface that makes watching TV feel easy. And it's the perfect TV for gamers looking for next-gen support, with a collection of advanced gaming features like 4K/120Hz and lightning-fast response times. Brighter OLED Because each pixel onscreen is self-illuminated and precisely controlled, OLEDs tend to outperform LED TVs in most areas except brightness. LG's OLED evo panel addresses this concern by using a special emissive material that produces more light per pixel than ever before. This makes the OLED77C2PUA a much better pick for bright, sunlit rooms than previous generations of OLED TVs. AI processing for a natural picture This TV's already-stunning picture is analyzed and improved by LG's powerful Alpha 9 Gen 5 AI processor. It automatically detects key parts of an image, like human faces, and uses deep-learning algorithms to give them a boost in brightness and detail. The processor adjusts foreground objects in relationship to the background for well-blended images with realistic depth. This 77" TV also upscales your non-4K sources too, so you can enjoy the great picture LG is known for, no matter what you're watching. 4K enhanced by Dolby Vision Enjoy 4K picture quality with a range of movies and TV shows now available on streaming services like Netflix?, Disney+, and Amazon