Original price was: $2,998.00.$1,798.00Current price is: $1,798.00.
Released in late 2023, the Hisense 100" U76 represents a fascinating shift in home entertainment. At $1,999, it challenges both traditional TVs and projectors by offering massive screen size without typical projector compromises. After extensive testing, we've found it delivers impressive performance that will satisfy most users, though it comes with some interesting trade-offs worth understanding.
Let's talk about what makes this TV special. At 100 inches, it's absolutely massive - imagine four 50-inch TVs put together. But unlike projectors that need careful room setup and maintenance, this is just a TV that happens to be enormous. During our testing, we found it transforms regular movie nights into genuine theater experiences, and gaming becomes almost overwhelmingly immersive.
The technology packed inside has improved significantly over previous generations. The QLED panel (which uses tiny quantum dots to enhance color) produces noticeably better colors than standard LED TVs, while the 256-zone local dimming system (think of tiny independently controlled backlight zones) creates impressive contrast. We measured peak brightness at around 800 nits - bright enough to look good even in well-lit rooms, though not quite matching the 1,000+ nits of premium sets.
In our testing room, the TV's performance really shined in these key areas:
The picture quality is impressive for the price point. When watching dark scenes in movies like "Dune," the local dimming zones worked effectively to maintain deep blacks while keeping bright areas punchy. The quantum dot color enhancement made vibrant scenes pop - nature documentaries look especially stunning. We did notice some blooming (light bleeding around bright objects) in extreme contrast scenes, but it's less noticeable than on many competitors.
This is where the U76 really surprised us. The 144Hz refresh rate (meaning the screen can update 144 times per second) combined with VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) created an incredibly smooth gaming experience. Playing games like Forza Horizon 5 on such a massive screen, with minimal input lag, felt genuinely next-level. The TV automatically switches to game mode when it detects a console, which is a nice touch.
The Google TV interface feels snappy and intuitive. Unlike some smart TV platforms that feel tacked on, this implementation is polished and useful. The voice control actually works well for finding content, and the personalized recommendations became surprisingly accurate after a few weeks of use.
Let's be real - this TV is massive and heavy (132.3 lbs without the stand). You'll definitely want professional installation unless you have experience mounting large TVs. The depth is surprisingly manageable at 4 inches without the stand, but make sure your wall can support the weight.
During setup, we found these optimal settings:
At $1,999, this TV occupies an interesting space in the market. Consider these alternatives:
The Hisense U76 offers unique advantages:
After several months of testing, a few points became clear:
The viewing experience is best when:
Compared to previous large-format Hisense models, the U76 shows meaningful improvements:
The Hisense 100" U76 represents excellent value for those wanting a theater-like experience without the complexity of projection systems. While it's not perfect - viewing angles could be better, and some high-end TVs offer better processing - it delivers where it counts: massive size, good picture quality, and modern features at a breakthrough price point.
It's best suited for:
If you can accommodate its size and aren't bothered by slightly limited viewing angles, this TV offers an compelling alternative to both traditional TVs and projectors. The combination of size, performance, and price makes it a unique option in today's market.
Remember though, while $1,999 is reasonable for what you get, this is still a significant investment. Measure your space carefully and consider your viewing habits before making the leap. But for those ready to go big, the U76 delivers an impressive experience that few other options can match at this price point.
For $1,999, this TV offers exceptional value if you want a projector-sized screen without the hassles of projection systems. It delivers good picture quality, modern gaming features, and impressive brightness levels that make it worth considering for both home theater and living room use.
The screen measures 99.5 inches diagonally, with overall dimensions of 88.0 x 50.6 x 4.0 inches without the stand. This massive size is comparable to what you'd get from a 100-inch projection screen.
With 800 nits of peak brightness and anti-glare coating, the TV performs well in moderately lit rooms. While not as bright as some premium TVs, it's significantly brighter than most projectors, making it versatile for both day and night viewing.
For optimal viewing of the U76, we recommend sitting between 12-15 feet from the screen. This distance allows you to appreciate the 4K resolution while taking in the entire image comfortably.
Yes, the Hisense U76 works excellently in home theater settings. The 256-zone local dimming, Dolby Vision support, and built-in Dolby Atmos make it a strong choice for dedicated theater rooms, especially at this price point.
Yes, the TV supports standard VESA wall mounting. However, at 132.3 pounds, professional installation is strongly recommended, and your wall must be properly reinforced to support the weight.
The TV offers excellent gaming features including 144Hz refresh rate, VRR, ALLM, and FreeSync Premium. With low input lag around 12ms, it provides a responsive and smooth gaming experience, especially beneficial on such a large screen.
The built-in 2.1 channel system (15W x 2 + 20W subwoofer) is decent for casual viewing, but for a proper home theater experience, we recommend pairing the U76 with a separate sound system or soundbar.
Yes, running on Google TV, the Hisense U76 supports all major streaming platforms including Netflix, Amazon Prime, Disney+, and HBO Max. The interface is user-friendly and regularly updated.
The Hisense 100" U76 offers several advantages over projectors: no maintenance costs, better brightness, instant on/off, and simpler setup. While quality projectors can offer larger images, this TV provides a more convenient and reliable large-screen experience at $1,999.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research has used advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: bestbuy.com - greentoe.com - walmart.com - rtings.com - youtube.com - files.hisense-usa.com - displayspecifications.com - hisense-canada.com - howards.pairsite.com - displayspecifications.com - electronicexpress.com - hisense-usa.com
The premium Hisense U8 Series steps up the performance in several notable ways, primarily through its Mini-LED technology with 1,620 local dimming zones and significantly higher 1,500 nit peak brightness. These improvements deliver more impactful HDR performance and better contrast, particularly noticeable in challenging scenes that mix bright and dark elements. The U8's superior processing power also provides better upscaling of non-4K content and smoother motion handling, while its full 144Hz refresh rate with advanced gaming features makes it a more compelling choice for serious gamers. These enhancements are most apparent in bright room viewing, where the additional brightness helps overcome ambient light while maintaining vibrant colors and deep blacks.
While the Hisense U8 Series commands a $500-700 premium over the U76, the price difference brings tangible benefits for specific use cases. For mixed-use environments where the TV will handle everything from daytime sports viewing to late-night movie sessions, the U8's versatility justifies its higher cost. However, it's worth noting that in a dedicated theater room with controlled lighting, the performance gap narrows significantly. The decision ultimately comes down to your viewing environment and content preferences - if you're a serious gamer, watch a lot of HDR content, or have a bright viewing space, the U8's premium features provide real-world benefits that make the extra investment worthwhile.
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๐Hisense 100" Class U8 Series 4K Mini-LED QLED Google TV Details
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The Hisense L9H TriChroma Laser TV ($5,499) represents a different approach to large-format display technology, utilizing advanced triple-laser projection with an included ALR screen. Its standout advantages include exceptional brightness at 3,000 ANSI lumens, a wider color gamut covering 107% of BT.2020, and superior performance in bright room conditions. The TriChroma laser system delivers more vibrant and accurate colors than traditional displays, particularly noticeable in HDR content and nature documentaries. While significantly more expensive than the U76, the L9H includes a specialized ALR screen that actively rejects ambient light while enhancing contrast, making it particularly effective in challenging lighting environments.
For home theater enthusiasts, the L9H offers several compelling benefits that justify its premium price point. The laser projection system creates a more cinema-like image with smoother gradients and better color volume, while the included 40W Dolby Atmos sound system provides superior built-in audio performance. The UST design offers more flexible placement options than a traditional TV, allowing for a clean installation without visible mounting hardware. However, potential buyers should consider that the system requires more careful setup and occasional maintenance compared to the U76's simpler plug-and-play approach. While gaming performance is adequate, it doesn't match the U76's low input lag and high refresh rate capabilities.
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๐Hisense L9H TriChroma Laser TV 100" UST Projector Details
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The Samsung 98" QN90D ($12,999) stands out with its Neo QLED technology, offering superior contrast and brightness capabilities through its advanced Mini-LED backlight system. With peak brightness exceeding 2,000 nits and roughly 1,000 local dimming zones, it delivers more impactful HDR performance and better handling of dark scenes. The premium processing also provides noticeably better upscaling of lower-quality content, which can be important when viewing cable TV or streaming services at this large screen size. The Samsung's superior viewing angles and anti-reflective coating make it more versatile for wide seating arrangements and bright rooms.
However, the considerable price difference - more than six times the cost - makes the Samsung difficult to recommend for most users. While it does offer better picture quality, the real-world difference in regular viewing conditions isn't proportional to the price premium. The Samsung's 120Hz refresh rate, while excellent, actually falls short of the Hisense's 144Hz capability for gaming. Unless you're specifically seeking the absolute best picture quality regardless of cost, or have specific needs that benefit from the Samsung's superior processing and brightness, the performance advantage doesn't justify the significant price premium for most home theater enthusiasts.
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๐Samsung 98" QN90D Series Neo QLED 4K Smart TV Details
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The Hisense 98" UX Series ($4,499) raises the bar significantly with its Mini-LED technology and 10,000 local dimming zones, delivering dramatically better contrast and HDR performance. Its standout 5,000-nit peak brightness is more than six times brighter than the U76, making it exceptional for bright rooms and delivering HDR highlights that truly pop. The premium model also includes a more sophisticated 4.2.2-channel audio system with Dolby Atmos support, though most buyers at this price point will likely opt for a dedicated sound system regardless.
While the UX Series offers objectively superior picture quality and better bright room performance, the price premium of $2,500 makes it a more difficult value proposition for most buyers. The improved contrast and brightness will be most appreciated by videophiles and those with challenging room lighting conditions, but many viewers will find the U76's performance more than satisfactory for most content. The UX Series represents the pinnacle of what's possible in LED TV technology today, but its premium features may exceed what many users need or can appreciate in typical viewing conditions.
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๐Hisense 98" UX Series 4K Mini-LED ULED Google TV Details
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The Samsung 98" DU9000 Series ($4,000) offers solid picture quality with its Crystal UHD display and benefits from Samsung's refined image processing, which handles upscaling and motion particularly well. Samsung's Tizen operating system provides a polished smart TV experience, especially for users already invested in the Samsung ecosystem, and the TV's build quality reflects Samsung's premium manufacturing standards. The included features like Object Tracking Sound Lite and Q-Symphony integration with Samsung soundbars demonstrate thoughtful audio engineering, though they're less impactful without Samsung audio components.
However, at twice the price of the Hisense U76, the Samsung DU9000 struggles to justify its premium positioning. It lacks the quantum dot color enhancement and local dimming zones that make the Hisense's picture quality superior, particularly in dark room viewing and HDR content. While Samsung's brand reputation for reliability is strong, the technical specifications - including lower brightness, fewer HDMI ports, and more basic gaming features - make it difficult to recommend over the Hisense for most users, especially in dedicated home theater setups where picture quality is paramount.
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๐Samsung 98" DU9000 Series Crystal UHD Smart TV Details
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The LG 97" OLED evo G4 ($19,999) stands apart with its OLED technology, delivering perfect blacks and infinite contrast that QLED simply can't match. Its new Brightness Booster Max technology pushes OLED brightness higher than ever before, though still not quite matching the Hisense's peak output. Where the LG truly excels is in motion handling, with near-instantaneous pixel response times that make fast action crystal clear, and in viewing angles, maintaining consistent picture quality from any seat in the room. The G4's premium ฮฑ11 AI processor also provides superior upscaling and HDR tone mapping, making all content look its absolute best.
However, the LG's substantial price premium - nearly seven times the cost of the Hisense - makes it difficult to justify for most buyers. While the LG G4 undeniably offers better picture quality, particularly in controlled lighting conditions, the real-world difference in everyday viewing isn't nearly as dramatic as the price gap suggests. Unless you're a serious home theater enthusiast with an unlimited budget and a perfectly dark viewing environment, the G4's improvements in picture quality, while noticeable, may not deliver enough additional value to warrant the massive price increase.
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๐LG 97" OLED evo G4 Series 4K UHD Smart TV Details
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The LG 98" QNED ($3,999) stands out with its premium QNED technology, combining quantum dots with NanoCell filters for superior color accuracy and consistent performance. LG's advanced processing through their ฮฑ8 AI Processor delivers excellent upscaling of lower resolution content, while their webOS 24 platform provides intuitive navigation and robust smart features. The precision dimming technology and Motion Pro features help deliver clean, crisp motion handling, particularly beneficial for sports and action movies, though it tops out at 120Hz compared to the Hisense's 144Hz refresh rate.
While the LG commands a significant price premium over the Hisense, the extra cost doesn't necessarily translate to proportionally better performance. Both TVs deliver excellent picture quality suitable for home theater use, with the LG offering marginally better color accuracy but similar brightness levels. The LG's primary advantages lie in its slightly more premium build quality and brand reputation, but for most users, these benefits may not justify the roughly $1,000-2,000 price difference. Unless specific features like webOS or LG's AI-enhanced processing are crucial to your needs, the Hisense provides better overall value while matching or exceeding the LG's performance in most areas that matter for everyday viewing.
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๐LG 98" QNED 4K UHD Smart TV Details
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The Samsung 98" Q80C ($7,997.99) distinguishes itself through superior processing capabilities and premium features that justify its higher price point for specific use cases. Its Neural Quantum Processor delivers noticeably better upscaling of non-4K content, which is crucial at this screen size, while its advanced wide viewing angle technology makes it more versatile for large rooms and group viewing. The Q80C's exceptional 9.7ms input lag and refined gaming features provide a competitive edge for serious gamers, and its motion handling capabilities make it particularly adept at sports content. The integration with the Samsung ecosystem and multi-view features also add practical functionality for those already invested in Samsung products.
However, at four times the price of the Hisense, the Samsung Q80C faces tough value scrutiny for typical users. While it does offer better out-of-box color accuracy and more sophisticated picture processing, these advantages may not justify the substantial price premium for many viewers. The Samsung's premium features like superior viewing angles and better motion handling are most beneficial in specific scenarios - like wide seating arrangements or competitive gaming - rather than typical home theater use. For viewers primarily watching movies and TV shows in a traditional straight-on viewing arrangement, the performance gap may not be significant enough to warrant the extra investment.
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๐Samsung 98" Q80C 4K Smart QLED TV Details
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The LG 97" G2 OLED ($14,999) represents the pinnacle of TV technology, offering unmatched picture quality through its self-lit OLED evo panel technology. While significantly more expensive, it delivers perfect blacks, infinite contrast, and superior viewing angles that the Hisense U76 cannot match. The LG's ฮฑ9 Gen 5 AI processor provides notably better upscaling and motion handling, particularly visible during complex scenes or when viewing lower-quality content. In a dedicated home theater environment, these advantages become immediately apparent, especially during dark scenes where the OLED technology can completely shut off pixels for true blacks, creating a more immersive cinematic experience.
However, the premium picture quality of the LG G2 comes at a substantial cost premium that's hard to justify for many buyers. While it offers superior overall performance, particularly in controlled lighting conditions, the pricing difference could literally furnish an entire home theater room including a premium sound system when compared to the Hisense's cost. The G2's perfect black levels and superior processing might appeal to videophiles and home theater enthusiasts who demand the absolute best picture quality, but for most viewers, these improvements may not justify the seven-fold price increase, especially considering both TVs offer similar gaming features and smart capabilities.
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๐LG 97" G2 Series OLED evo 4K UHD Smart TV Details
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The TCL 98" Q6 Series ($1,500) stands out as a compelling alternative, offering similar screen size and QLED technology at half the price. While it lacks the advanced local dimming zones of the U76, its direct LED backlight still delivers impressive brightness and vibrant colors that work well in most viewing environments. The Q6's Google TV interface provides the same streamlined smart features, and its basic gaming capabilities, including 1440p@120Hz support, are sufficient for casual gamers who don't need the absolute fastest refresh rates.
Where the TCL really shines is in its value proposition - delivering 90% of the viewing experience at 50% of the cost. While it doesn't match the U76's contrast performance or gaming capabilities, the Q6 handles 4K content admirably and provides an immersive viewing experience that will satisfy most users. The $1,500 saved could be invested in a quality sound system or professional installation, potentially creating a more complete home theater experience. For viewers who primarily watch bright content like sports, news, or streaming shows, the differences in picture quality between these TVs become less noticeable, making the TCL an excellent choice for budget-conscious buyers seeking a massive screen upgrade.
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๐TCL 98" Q6 Series 4K UHD QLED Smart TV Details
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The TCL 98" QM7 Series ($2,299) stands out with its significantly higher peak brightness of 2,400 nits and impressive 1,500 local dimming zones, offering notably better HDR performance and contrast control. While both TVs use QLED technology, the TCL's superior processing and motion handling make it particularly appealing for sports and gaming content. Its better response times and refined variable refresh rate implementation provide a smoother gaming experience, though you'll sacrifice the Hisense's slightly higher 144Hz refresh rate.
Where the TCL really justifies its $300 premium is in versatility - its substantially higher brightness makes it more suitable for bright rooms while still excelling in dedicated theater environments. However, both TVs offer remarkable value compared to similarly-sized displays from premium brands, and the TCL's advantages may not justify the extra cost if you're planning to use it in a controlled lighting environment. The TCL QM7 represents the technically superior choice with better overall performance, but the decision ultimately comes down to your specific viewing environment and whether the enhanced HDR experience and brightness are worth the price difference.
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๐TCL 98" QM7 Series 4K UHD Smart TV Details
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The Sony X90L ($9,999) represents the premium alternative in the large-format TV space, distinguished by its superior Cognitive XR processor and advanced picture processing capabilities. While it offers a slightly smaller 98-inch panel, it delivers noticeably better picture quality, particularly in challenging scenarios like fast-moving sports or dimly lit scenes. The X90L's superior upscaling technology makes a significant difference when watching non-4K content, and its more sophisticated local dimming implementation results in better contrast and fewer blooming artifacts. The integration with Sony's ecosystem, especially for PS5 gaming and Sony soundbars, provides additional value for users invested in the Sony ecosystem.
However, the Sony X90L's premium features come at a substantial price premium - five times more than the Hisense U76. While it does offer better picture processing, more accurate colors, and superior motion handling, these improvements represent incremental rather than transformative upgrades for most viewing scenarios. The question becomes whether these refinements justify the significant price difference, especially considering that both TVs deliver impressive large-format viewing experiences. For videophiles and professionals who demand the absolute best image quality, the Sony's premium features may justify its cost, but for most users, these improvements might be subtle enough to make the price difference difficult to justify.
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๐Sony BRAVIA XR X90L 98" 4K UHD LED Google TV Details
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The TCL 115" QM8 Series ($16,999) stands out with its remarkable 5,000 nits peak brightness and impressive 20,000 local dimming zones, significantly outperforming the Hisense in pure display capabilities. These specs translate to real-world benefits like superior HDR performance, better handling of bright room viewing, and more precise contrast control that's especially noticeable in dark scenes. The TCL's larger 115-inch screen and premium 6.2.2 channel audio system also provide a more cinema-like experience, though these improvements come at a substantial price premium.
However, it's important to consider whether these technical advantages justify the eight-fold price increase. While the TCL QM8 delivers superior picture quality and brightness, most viewers will find the Hisense's performance more than adequate for their needs. Unless you have specific requirements for extremely bright room viewing or demand the absolute pinnacle of picture quality regardless of cost, the TCL's premium features may be difficult to justify for most home theater enthusiasts.
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๐TCL 115" QM8 Series 4K UHD Smart Google TV Details
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The TCL 98" QM8 Series ($2,999) stands out with its significantly higher brightness capabilities, reaching 1,500 nits compared to the Hisense's 800 nits, making it notably better for bright room viewing. Its advanced mini-LED backlighting system provides more precise local dimming control, resulting in better contrast and less blooming around bright objects. The TCL also excels in processing, particularly when handling non-4K content, which is especially noticeable when watching cable TV or streaming lower-resolution content on such a large screen. While both TVs offer similar gaming features, the TCL's superior processing gives it a slight edge in response time and motion handling.
When considering value, the TCL's $1,000 premium over the Hisense brings meaningful improvements in picture quality and processing, but whether these enhancements justify the higher price depends on your viewing environment and content preferences. While the TCL QM8 delivers better HDR performance and handles bright rooms more effectively, the Hisense offers a slightly larger screen and similar gaming capabilities at a more attractive price point. For dedicated home theater use in a controlled lighting environment, the Hisense's value proposition becomes even more compelling, as some of the TCL's advantages become less critical.
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๐TCL 98" QM8 Series 4K UHD Smart Google TV Details
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For buyers considering alternatives, the Hisense QD7 Series ($1,799) offers nearly the same massive 100-inch screen experience at a $200 lower price point. While it lacks the U76's advanced local dimming system, the QD7 still delivers impressive QLED color performance and runs the same intuitive Google TV interface. It matches the 144Hz refresh rate capability and includes gaming features like AMD FreeSync Premium, making it a viable option for casual gamers who primarily play in controlled lighting conditions.
However, the QD7's lower 450 nit brightness and edge-lit display mean it's best suited for rooms where ambient light can be controlled, as it won't combat glare as effectively as the U76. The motion handling, while good at 240 CMR, doesn't quite match the U76's superior 480 rate for sports and action content. For many viewers, especially those with dedicated viewing spaces or who watch primarily in the evening, the QD7 represents a solid value proposition that delivers most of the core benefits of a 100-inch TV while saving some money. The decision largely comes down to your viewing environment and whether the U76's premium features justify its higher price tag for your specific use case.
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๐Hisense 100" QD7 Series QLED 4K UHD Smart TV Details
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For those considering a premium alternative, the Hisense 110" UX Series ($14,999) represents a significant step up in performance, particularly in HDR capabilities. With its Mini-LED technology featuring 40,000 local dimming zones and remarkable 10,000 nits peak brightness, it delivers substantially better contrast, deeper blacks, and more impactful HDR highlights than the U76. The extra 10 inches of screen real estate, while modest in percentage terms, creates an even more immersive viewing experience, and its superior processing power handles motion and upscaling more effectively.
However, the UX Series' premium features come at a price point that's more than seven times higher than the U76. While it offers reference-quality performance that rivals professional displays, most viewers won't find the performance difference significant enough to justify the substantial price increase. The UX Series makes sense for dedicated home theaters and viewers demanding the absolute best picture quality available, but for most users, the U76's excellent performance-to-price ratio makes it the more practical choice.
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๐Hisense 110" UX Series 4K Mini-LED ULED TV Details
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The LG 98" UT90 offers compelling competition in the giant TV space, particularly when it comes to value. At $2,499, it's $500 less expensive while only sacrificing two inches of screen size. LG's ฮฑ8 AI Processor delivers superior upscaling for non-4K content, and the webOS platform provides a more stable, refined user experience that many will prefer over Google TV. The UT90 also excels in bright room performance thanks to its anti-glare coating and consistent brightness levels, making it a more versatile choice for multi-purpose living spaces.
However, the UT90 makes some compromises to hit its lower price point. The standard LED panel with direct backlighting can't match the Hisense's contrast levels or HDR performance, and gaming features are more limited with a 120Hz refresh rate instead of 144Hz. While still a capable performer, the LG 98" UT90 positions itself as a more practical choice for viewers who prioritize reliable brand reputation and value over absolute picture quality. It's an especially attractive option for those who watch primarily in well-lit rooms or prefer a more polished smart TV experience.
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๐LG 98" Class UT90 Series 4K UHD Smart TV 2024 Details
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Original price was: $5,997.99.$5,797.99Current price is: $5,797.99.
