MSI is diving into the world of smart monitors with its first Google TV-powered display, the Modern MD272UPSW. This 27-inch 4K UHD monitor is designed to blur the lines between work and entertainment, giving users the flexibility to switch from spreadsheets to streaming apps without changing devices. It’s a fresh move for MSI, which is better known for its gaming laptops and PC hardware.
But while it brings a lot to the table, the question remains: Is a 27-inch screen really enough for binge-watching your favorite shows, or does it work better as a productivity tool with a side of entertainment?
The key selling point here is that this isn’t just a standard monitor—it runs on Google TV. That means you’ll have access to a massive library of streaming services, apps, and even live TV channels, all packed into one sleek display. With access to over 400,000 movies and TV episodes and 800+ free live channels, it’s like having a compact TV built into your workspace.
Voice controls are also on the table with Google Assistant. Want to change the channel, adjust the volume, or search for a show? You can do it hands-free. The included remote control makes browsing through apps and shows simple, especially if you’re tired of juggling multiple remotes.
That said, a 27-inch screen might not be everyone’s idea of an ideal size for kicking back and streaming your favorite series. Compared to bigger options like the ASUS ZenScreen’s 31.5-inch display or the Samsung ViewFinity S9, MSI’s offering might feel more like a personal device than something you’d set up in the living room.
Under the hood, the MD272UPSW sports some solid specs. It offers 3840 × 2160 UHD resolution on an IPS panel, providing wide viewing angles and sharp visuals. Color accuracy should also be impressive, with coverage of 94% Adobe RGB, 98% DCI-P3, and 127% sRGB—a nice bonus for creative professionals like photographers, designers, or video editors who need accurate colors.
However, there are a few limitations worth noting. The monitor is locked to a 60Hz refresh rate and has a 4ms (GtG) response time. This is perfectly fine for general use and casual media consumption but might leave gamers feeling a bit underwhelmed, especially when compared to higher-refresh-rate monitors that are better suited for fast-paced action.
Another limitation? Brightness. Topping out at 300 nits, this monitor might struggle in brightly lit spaces. And while MSI mentions HDR support, there aren’t any dimming zones, so don’t expect the same deep contrasts or vibrant highlights you’d get from a true HDR setup.
If you’re more focused on productivity than gaming, the MD272UPSW brings a few handy features to the table. One of the most useful is its Multi-Control and KVM (Keyboard, Video, Mouse) support, which lets you manage two devices on one screen using a single keyboard and mouse. It’s a convenient feature for those who juggle between a laptop and desktop or work with multiple devices simultaneously.
For those who like to cast from their phones or tablets, the monitor supports both Google Cast and Miracast. This allows you to wirelessly mirror your mobile device’s screen, which can be especially useful for presentations, collaborative work, or simply sharing content at home.
Live streamers will also appreciate the built-in Multi-Platform Streamer Prime app. It lets you broadcast on platforms like YouTube, Twitch, and Facebook—all at the same time—without needing extra software.
MSI has packed the MD272UPSW with a solid range of connectivity options to handle just about any setup:
Ergonomics haven’t been overlooked either. The stand offers plenty of adjustability—tilt, height, swivel, and pivot—making it easy to set up the monitor just how you like it. It’s also VESA-mount compatible, meaning you can attach it to a monitor arm or wall mount for more flexibility.
The Modern MD272UPSW seems to target users looking for a hybrid device—something that handles both productivity and entertainment without switching screens. If you’re looking for a monitor that can pull double duty, letting you work during the day and stream at night, this could be worth considering.
That said, at 27 inches, it might not be the best choice for those prioritizing streaming or gaming. Larger smart monitors offer a more immersive experience, and the limited 60Hz refresh rate won’t appeal to gamers chasing high-performance specs.
At a price point of $449 (€399), it lands in a competitive space. Depending on what you need, there are other options on the market—some with bigger screens or faster refresh rates for the same price or less. It really comes down to whether the built-in streaming features and Google TV integration are must-haves for your setup.
At the end of the day, it’s a practical choice for those who want an all-in-one display for casual streaming, productivity, and everyday use. Just don’t expect it to replace your entertainment center—or your high-end gaming setup—anytime soon.
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