Hisense has launched a new addition to its high-end television range with the 110UX Championship Edition, an ultra-premium model designed for basketball enthusiasts. This limited-edition TV, part of Hisense’s ULED X lineup, was unveiled at the National Basketball Association’s (NBA) headquarters in New York, representing a unique collaboration between the technology company and the NBA. 

While targeting the upper end of the market, this new model integrates advanced television technology with exclusive NBA-inspired design elements, aiming to redefine how fans experience basketball at home.

The 110UX Championship Edition is part of Hisense’s ongoing effort to capture a larger share of the ultra-premium TV market, specifically in the realm of large-format displays. As one of the top brands for 100-inch TV shipments in 2023 and the first quarter of 2024, Hisense continues to respond to growing consumer demand for big-screen entertainment.

The centerpiece of the 110UX is its advanced ULED X technology. The television boasts a peak brightness of 10,000 nits, which is significantly higher than most TVs on the market, making it particularly well-suited for displaying content in larger formats.

Combined with Mini-LED technology, the 110UX offers a highly dynamic and detailed picture that appeals to sports enthusiasts, especially NBA fans. Its 40,000+ local dimming zones further enhance the image quality by offering deep contrast and virtually eliminating the blooming effect that can occur in high-brightness scenes.

This large-format TV is designed to bring the excitement of a basketball game into the living room, offering a level of immersion that makes viewers feel as though they are courtside. The 110-inch screen, paired with an ultra-wide viewing angle and ultra-low reflection panel, ensures that picture quality remains sharp and vibrant, even in well-lit environments or when viewed from an angle.

The most distinctive aspect of the 110UX Championship Edition is of course the inclusion of NBA-themed features and memorabilia. Each limited-edition TV set comes with several collectible items, designed to appeal directly to basketball fans.

“Partnering with the NBA has allowed Hisense to connect with fans in a powerful way,” said David Gold, President of Hisense Americas and Hisense USA. “The 110UX delivers an experience unlike anything else on the market and embodies the championship spirit of the game as well as the passion of basketball fans world over. With its unmatched brightness, color accuracy, and immersive design, this TV stands as the best performing Mini-LED available—a true champion in its class.”

Inside the package, buyers will find a membership to “Club 100,” which offers special benefits, and a numbered plaque indicating the unit number of each TV. Additionally, customers receive an exclusive collectors item, Victory, a book by designer Victor Solomon that details the history and significance of the NBA’s trophy program.

The NBA branding is further integrated into the TV’s design, with a platinum bezel inscription that reads “NBA Championship Edition” and a custom NBA start-up screen. Hisense’s partnership with the NBA also extends to software, as the TV seamlessly integrates with the NBA League Pass through the built-in NBA App, allowing viewers to watch live games and access exclusive NBA content directly from the TV.

While the NBA-themed elements certainly add to the appeal for basketball fans, the performance of the 110UX Championship Edition is what positions it as a standout product in the ultra-premium TV category. The TV uses Hisense’s Hi-View Engine X chipset, which utilizes AI-enhanced contrast and picture optimization algorithms to deliver highly realistic and detailed images. 

Every scene, whether it's a sports event, movie, or video game, is optimized to look its best, with intelligent processing that adjusts brightness, contrast, and depth on the fly, according to Hisense.

In addition to its impressive visual capabilities, the 110UX comes equipped with a robust audio system. The CineStage X Surround sound system includes a 4.2.2 channel configuration, providing immersive audio to match the quality of the visuals. Whether it's the roar of the crowd during an NBA game or the atmospheric sounds of a movie, the sound experience is rich and captivating.

The TV also features advanced gaming capabilities, with a 144Hz native refresh rate, support for Dolby Vision, WiFi 6E for faster and more reliable internet connectivity, and Google TV for a user-friendly content interface. These specifications make the 110UX not only ideal for sports but also a powerful all-around entertainment center.

The Hisense 110UX Championship Edition TV is available in limited quantities through major retailers like Amazon and Best Buy, with a price tag of $20,000. While the price may put it out of reach for many consumers, it reflects the combination of premium performance, exclusive NBA-related features, and cutting-edge technology that the 110UX offers.