Samsung has announced that its Frame TV users will now have access to 27 iconic artworks from the Museum of Modern Art (MoMA) through its Samsung Art Store. This collaboration introduces famous pieces by renowned artists such as Vincent van Gogh, Frida Kahlo, Claude Monet, and Henri Matisse, allowing art enthusiasts to display these works in their homes. 

Among the collection now available through Samsung’s Art Store are some of the most celebrated works in art history. These include van Gogh’s The Starry Night, Mondrian’s Trafalgar Square, and Monet’s Water Lilies, to name just a few.

Additionally, Frida Kahlo’s Fulang Chang and I (1937), a notable inclusion, marks the first of her works to be available on the platform. This collaboration significantly enriches Samsung’s digital art catalog, which already boasts works from other major institutions such as the Metropolitan Museum of Art and the Musée d'Orsay.

“At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way,” Sang Yoon Kim, EVP and general manager of the North America Service Business at Samsung Electronics, said in the press release. 

“This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”

Art lovers who own Samsung’s Frame TV can access these works through a subscription to the Samsung Art Store, which costs $6 per month or $80 annually. The subscription unlocks a growing library of artwork, providing users with a unique opportunity to display world-class pieces in their homes at a fraction of the cost of a physical art collection.

Samsung’s Frame TV has long been marketed as a lifestyle television that transforms into a piece of digital art when not in use. Designed with aesthetics in mind, it mounts flush to the wall like a picture frame and comes with customizable bezels that allow users to tailor its appearance to their home decor. A key feature of The Frame is its matte display, which reduces reflections to mimic the look of traditional framed art, creating a seamless viewing experience whether the TV is on or off.

The Frame’s technology goes beyond simply displaying art. It uses built-in sensors to adjust the screen's brightness and contrast based on ambient lighting conditions, ensuring that the displayed artworks appear as lifelike as possible. This attention to detail is intended to make the artworks feel more authentic, allowing users to experience them in a home setting in a way that closely resembles a gallery environment.

Samsung's collaboration with MoMA follows similar partnerships with other prestigious institutions, cementing The Frame’s place as a hub for digital art. Past partnerships have included collections from artists like René Magritte, Jean-Michel Basquiat, and even fashion-inspired designs from the Marimekko brand.

The addition of MoMA’s curated collection further enhances the artistic offerings available to Frame TV owners, appealing to art lovers who may not have access to these famous works in person. 

The artworks, displayed in 4K resolution, allow viewers to appreciate every detail and brushstroke in a way that might not even be possible during a visit to a museum. For many, viewing these paintings on a large-format screen may provide a more intimate experience than seeing them behind a rope barrier in a crowded gallery.

MoMA’s collection, founded in 1929, represents a wide range of modern and contemporary art. The pieces selected for Samsung’s Art Store span different time periods and styles, from the vibrant colors of O'Keeffe's Evening Star III to the serene dreamscapes of Rousseau's The Dream. This diverse selection is intended to honor MoMA’s legacy of experimentation and innovation, offering a dynamic cross-section of the museum's holdings for a global audience.

“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” Robin Sayetta, head of business development at The Museum of Modern Art, said in a press release. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”

The Frame functions as a standard smart TV, with 4K picture quality and access to over 2,700 free channels through Samsung TV Plus. It also integrates with Samsung's SmartThings platform, allowing it to control other connected devices in the home. The cost of owning a Frame TV varies depending on the size, with prices starting at $579.99 for the 32-inch model and rising to $3,799.99 for the 85-inch version.