LG has taken a significant leap forward in television technology with the global rollout of its groundbreaking product, the LG Signature OLED M (model 97M3). Unveiled at CES 2023, this 97-inch wireless OLED TV has garnered immense attention for its innovative Zero Connect Box and its capability to transmit 4K 120Hz video and audio wirelessly in real-time.

Speaking on the announcement, Baik Seon-pill, Leader of the LG Home Entertainment Company’s Product Development Division, said:

"LG’s decade-long commitment to creating new customer value as a market pioneer has culminated in the technical feat of the 97M3. Our first-of-its-kind wireless LG SIGNATURE OLED M not only delivers the ultimate viewing experience on an ultra-large screen but also presents customers with a new level of freedom in arranging their living spaces."

The LG Signature OLED M boasts an impressive 97-inch OLED screen, making it the world's largest OLED display. This mammoth-sized screen, combined with LG's proprietary wireless AV transmission solution, sets new standards for the ultra-large premium TV market. With the Zero Connect technology, LG has tackled one of the most common issues associated with large-screen TVs – cable clutter. Users can now revel in a virtually cable-free setup, as the only cable required is the power cord.

The benefits of wireless AV transmission extend beyond aesthetics. By seamlessly connecting to gaming consoles, set-top boxes, and other peripherals wirelessly, the LG Signature OLED M grants users the freedom to enjoy a vast, cable-free screen without distractions.

LG's Gallery Design complements the OLED M's wireless technology with its elegant and modern look. The flush-to-wall mount not only adds to the overall aesthetic appeal but also allows users to arrange their living space according to their preferences, without the need for a cabinet or table near the TV.

The LG Signature OLED M also has some impressive specifications. Its massive 97-inch OLED screen should deliver stunning visuals with 4K resolution and a refresh rate of 120Hz. The Zero Connect Box supports various connectivity options, including HDMI 2.1, USB, RF, LAN, and Bluetooth, giving users the flexibility to connect multiple devices seamlessly.

LG's proprietary wireless AV transmission solution takes things further by offering data transmission speeds up to three times faster than existing Wi-Fi 6E standards. This advanced technology also supports Dolby Vision and Dolby Atmos.

The LG Signature OLED M is currently available in South Korea at a price of KRW 45,800,000 (approximately USD 35,200). LG has also revealed its plans for a global rollout to key markets, including North America and Europe, later this year.

Furthermore, LG has exciting plans for 83- and 77-inch OLED evo M models equipped with Zero Connect technology, promising enhanced OLED performance with wireless AV transmission at 4K 120Hz. These upcoming models are set to expand the accessibility of wireless technology to a broader audience.